Browsing Business, Dhillon School of by Subject "Apology"

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  • Simpson, Braden R.; University of Lethbridge. Dhillon School of Business (Lethbridge, Alta. : University of Lethbridge, Dhillon School of BusinessDhillon School of Business, 2022)
    Prior research on crisis communications predicts that apologies from youthful (vs. older) influencers generate more social support because younger influencers are perceived as more honest and innocent and therefore deserving ...