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Now showing items 1-5 of 5

Exploring an experiential marketing phenomenon : the dining experience

Azizi, Taha (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011)
Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel

Hanel, Vanessa K.; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010)
Examining functional congruity and self-congruity in celebrity spokesperson endorsed advertising context

Huang, Shengchen (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2013)
Economic hardship, ontological insecurity, and household food waste

Ghafoorifard, Neda; University of Lethbridge. Dhillon School of Business (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2021)
FCK, we're sorry: self-construal, interpersonal closeness, and swearwords in brand communications

Grewal, Gurinder Singh; University of Lethbridge. Dhillon School of Business (Lethbridge, Alta. : University of Lethbridge. Dhillon School of Business, 2022)

Now showing items 1-5 of 5