Darda, Abrar Bin; University of Lethbridge. Dhillon School of Business
(Lethbridge, Alta. : University of Lethbridge, Dhillon School of BusinessDhillon School of Business, 2022)
Although, there is significant research on Country of Origin (COO) or Country Image (CI) at the product level, little research exists on the firm level. Similarly, there is a significant deficit in analyzing the relationship ...